Technical deep dives, data discoveries, and GEO measurement insights.
Black-box visibility scores can’t be reproduced or optimized. Here’s the motivation behind the IndexHot measurement standard and how its three-layer framework fixes the inputs, definitions and math.
Read moreWe ran 20 brands across 50 governed prompts on ChatGPT, Perplexity and Gemini. The data shows where citations concentrate, which platforms absorb content deepest, and what that means for your category.
Read moreA practical, reproducible tracking workflow with copy-ready Python and Node.js snippets for logging mentions, citations and rank position across all three platforms.
Read moreGenerative engine optimization, search engine optimization and answer engine optimization overlap but reward different work. Here’s how to tell them apart and where to invest first.
Read moreWe added and removed structured data across 50 pages and watched citation behavior change. The findings on which schema types actually move the needle may surprise you.
Read more